PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
PRODUCTS
THAT FOUNDERS
THAT FOUNDERS
THAT FOUNDERS
THAT FOUNDERS
THAT FOUNDERS
WANT TO LAUNCH
WANT TO LAUNCH
WANT TO LAUNCH
WANT TO LAUNCH
We design ambitious products for DTC brands and early-stage startups. Industrial design, UX, packaging, brand touchpoints—from concept to market-ready.
We design ambitious products for DTC brands and early-stage startups. Industrial design, UX, packaging, brand touchpoints—from concept to market-ready.
We design ambitious products for DTC brands and early-stage startups. Industrial design, UX, packaging, brand touchpoints—from concept to market-ready.
We design ambitious products for DTC brands and early-stage startups. Industrial design, UX, packaging, brand touchpoints—from concept to market-ready.
We design ambitious products for DTC brands and early-stage startups. Industrial design, UX, packaging, brand touchpoints—from concept to market-ready.
50+
50+
50+
Products Shipped
Products Shipped
Products Shipped
8-16
8-16
8-16
Week Timelines
Week Timelines
Week Timelines
WHO ARE WE
WHO ARE WE
We're design partners who live and breathe our clients' success. Founded by a designer obsessed with craft and a founder who's been in the trenches. Too many great products die in development hell. Beautiful concepts that can't be manufactured. Promising startups that burn months with misaligned designers.
We started APEX to bridge that gap. We understand the chaos of building because we've lived it. Every design decision we make is filtered through one question: will this actually ship?
We're design partners who live and breathe our clients' success. Founded by a designer obsessed with craft and a founder who's been in the trenches. Too many great products die in development hell. Beautiful concepts that can't be manufactured. Promising startups that burn months with misaligned designers.
We started APEX to bridge that gap. We understand the chaos of building because we've lived it. Every design decision we make is filtered through one question: will this actually ship?
"You don't need a massive agency. You need a design partner who understands your chaos."
WHO'S BEHIND APEX
ALEX CHEN
FOUNDER AND LEAD DESIGNER
12 years in consumer product design. Ex-Herman Miller. Obsessive about detail, user testing, and manufacturing feasibility.
"Design that doesn't work isn't beautiful—it's broken."
ALEX CHEN
FOUNDER AND LEAD DESIGNER
12 years in consumer product design. Ex-Herman Miller. Obsessive about detail, user testing, and manufacturing feasibility.
"Design that doesn't work isn't beautiful—it's broken."
ALEX CHEN
FOUNDER AND LEAD DESIGNER
12 years in consumer product design. Ex-Herman Miller. Obsessive about detail, user testing, and manufacturing feasibility.
"Design that doesn't work isn't beautiful—it's broken."
ALEX CHEN
FOUNDER AND LEAD DESIGNER
12 years in consumer product design. Ex-Herman Miller. Obsessive about detail, user testing, and manufacturing feasibility.
"Design that doesn't work isn't beautiful—it's broken."
JORDYN MILLS
CO-FOUNDER & STRATEGY
Ex-startup founder who launched a home goods brand to $2M ARR. Understands the chaos of going from 0→1.
"Your product is your best marketing."
JORDYN MILLS
CO-FOUNDER & STRATEGY
Ex-startup founder who launched a home goods brand to $2M ARR. Understands the chaos of going from 0→1.
"Your product is your best marketing."
JORDYN MILLS
CO-FOUNDER & STRATEGY
Ex-startup founder who launched a home goods brand to $2M ARR. Understands the chaos of going from 0→1.
"Your product is your best marketing."
JORDYN MILLS
CO-FOUNDER & STRATEGY
Ex-startup founder who launched a home goods brand to $2M ARR. Understands the chaos of going from 0→1.
"Your product is your best marketing."
LUCA MORETTI
LEAD UX DESIGNER
Specializes in complex systems and enterprise tools. Obsessed with clarity, usability, and removing friction from everyday workflows.
“Good UX feels invisible.”
LUCA MORETTI
LEAD UX DESIGNER
Specializes in complex systems and enterprise tools. Obsessed with clarity, usability, and removing friction from everyday workflows.
“Good UX feels invisible.”
LUCA MORETTI
LEAD UX DESIGNER
Specializes in complex systems and enterprise tools. Obsessed with clarity, usability, and removing friction from everyday workflows.
“Good UX feels invisible.”
LUCA MORETTI
LEAD UX DESIGNER
Specializes in complex systems and enterprise tools. Obsessed with clarity, usability, and removing friction from everyday workflows.
“Good UX feels invisible.”
WHAT PROBLEMS DO WE SOLVE
We turn ambitious ideas into market-ready products through battle-tested frameworks and rapid execution.
We turn ambitious ideas into market-ready products through battle-tested frameworks and rapid execution.
01
MARKET FIT
Launch your MVP in weeks, not months. We use proven frameworks and battle-tested tech stacks to get your product in users' hands fast.
01
MARKET FIT
Launch your MVP in weeks, not months. We use proven frameworks and battle-tested tech stacks to get your product in users' hands fast.
01
MARKET FIT
Launch your MVP in weeks, not months. We use proven frameworks and battle-tested tech stacks to get your product in users' hands fast.
01
MARKET FIT
Launch your MVP in weeks, not months. We use proven frameworks and battle-tested tech stacks to get your product in users' hands fast.
01
MARKET FIT
Launch your MVP in weeks, not months. We use proven frameworks and battle-tested tech stacks to get your product in users' hands fast.
01
MARKET FIT
Launch your MVP in weeks, not months. We use proven frameworks and battle-tested tech stacks to get your product in users' hands fast.
02
QUALITY & SCALE
Build products that grow with you. Our engineering approach balances rapid development with robust architecture for long-term success.
02
QUALITY & SCALE
Build products that grow with you. Our engineering approach balances rapid development with robust architecture for long-term success.
02
QUALITY & SCALE
Build products that grow with you. Our engineering approach balances rapid development with robust architecture for long-term success.
02
QUALITY & SCALE
Build products that grow with you. Our engineering approach balances rapid development with robust architecture for long-term success.
02
QUALITY & SCALE
Build products that grow with you. Our engineering approach balances rapid development with robust architecture for long-term success.
02
QUALITY & SCALE
Build products that grow with you. Our engineering approach balances rapid development with robust architecture for long-term success.
03
SPEED TO MARKET
Beat the competition with velocity. We eliminate bottlenecks and ship features at pace that keeps you ahead in fast-moving markets.
03
SPEED TO MARKET
Beat the competition with velocity. We eliminate bottlenecks and ship features at pace that keeps you ahead in fast-moving markets.
03
SPEED TO MARKET
Beat the competition with velocity. We eliminate bottlenecks and ship features at pace that keeps you ahead in fast-moving markets.
03
SPEED TO MARKET
Beat the competition with velocity. We eliminate bottlenecks and ship features at pace that keeps you ahead in fast-moving markets.
03
SPEED TO MARKET
Beat the competition with velocity. We eliminate bottlenecks and ship features at pace that keeps you ahead in fast-moving markets.
03
SPEED TO MARKET
Beat the competition with velocity. We eliminate bottlenecks and ship features at pace that keeps you ahead in fast-moving markets.
SEE OUR WORK
SEE OUR WORK
DTC BRAND
ZENITH COFFEE BREWER
A precision pour-over system that went from CAD to Kickstarter in 12 weeks. Raised $180K in 30 days.
INDUSTRIAL DESIGN
PACKAGING
BRAND
DTC BRAND
ZENITH COFFEE BREWER
A precision pour-over system that went from CAD to Kickstarter in 12 weeks. Raised $180K in 30 days.
INDUSTRIAL DESIGN
PACKAGING
BRAND
DTC BRAND
ZENITH COFFEE BREWER
A precision pour-over system that went from CAD to Kickstarter in 12 weeks. Raised $180K in 30 days.
INDUSTRIAL DESIGN
PACKAGING
BRAND
DTC BRAND
ZENITH COFFEE BREWER
A precision pour-over system that went from CAD to Kickstarter in 12 weeks. Raised $180K in 30 days.
INDUSTRIAL DESIGN
PACKAGING
BRAND
TECH STARTUP
PULSE FITNESS TRACKER
Sleek wearable with companion app. Hardware meets software in a seamless experience for serious athletes.
PRODUCT DESIGN
UX/UI
PROTOTYPING
TECH STARTUP
PULSE FITNESS TRACKER
Sleek wearable with companion app. Hardware meets software in a seamless experience for serious athletes.
PRODUCT DESIGN
UX/UI
PROTOTYPING
TECH STARTUP
PULSE FITNESS TRACKER
Sleek wearable with companion app. Hardware meets software in a seamless experience for serious athletes.
PRODUCT DESIGN
UX/UI
PROTOTYPING
TECH STARTUP
PULSE FITNESS TRACKER
Sleek wearable with companion app. Hardware meets software in a seamless experience for serious athletes.
PRODUCT DESIGN
UX/UI
PROTOTYPING
CONSUMER TECH
ECHO SMART SPEAKER
Minimalist audio device with premium materials. Designed for manufacturing at scale without sacrificing quality.
CAD MODELING
CMF
DFM
CONSUMER TECH
ECHO SMART SPEAKER
Minimalist audio device with premium materials. Designed for manufacturing at scale without sacrificing quality.
CAD MODELING
CMF
DFM
CONSUMER TECH
ECHO SMART SPEAKER
Minimalist audio device with premium materials. Designed for manufacturing at scale without sacrificing quality.
CAD MODELING
CMF
DFM
CONSUMER TECH
ECHO SMART SPEAKER
Minimalist audio device with premium materials. Designed for manufacturing at scale without sacrificing quality.
CAD MODELING
CMF
DFM
READY TO SHIP YOUR PRODUCT?
Let's turn your idea into something people can actually buy
READY TO SHIP YOUR PRODUCT?
Let's turn your idea into something people can actually buy
READY TO SHIP YOUR PRODUCT?
Let's turn your idea into something people can actually buy
READY TO SHIP YOUR PRODUCT?
Let's turn your idea into something people can actually buy
READY TO SHIP YOUR PRODUCT?
Let's turn your idea into something people can actually buy
LATEST PUBLICATIONS
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